SuperBrugsen Crowdsources Local Product Suggestions

By: Simal Yilmaz - Published: Mar 21, 2013 • References: & springwise
A Supermarket in Denmark by the name of SuperBrugsen definitely knows how to optimize its resources and adapt to the times.

As businesses are transitioning to a more customer-to-customer model, other enterprise whose models are already business-to-customer are enhancing their focus and attention on the customer. They interact with them on a more practical level.

SuperBrugsen has a form that lets the customers suggest local product that they want to see at the shelves. The idea is ingenious because it not only determines the real-time product demand, but also creates a remarkable opportunity to help out local businesses, as well as the national economy.

The crowd-sourced product demand is a method that business will and should catch up on in no time. Stats for Crowdsourced Product Selections Trending: Older & Chilly
Research: 2,105 clicks in 166 w
Interest: 0.8 minutes
Concept: SuperBrugsen
Related: 62 examples / 48 photos
Segment: Neutral, 12-55+
Comparison Set: 23 similar articles, including: ethereal ethnic fashions, sultry shopping lookbooks, and guerilla supermarket art.