Domino's Pizza has launched a design contest asking consumers to help design Domino's Ultimate Delivery Vehicle, a delivery car that would trump the brand's current delivery vehicles.
The brand has partnered with Phoenix-based company Local Motors, which is a community-driven car designer and manufacturer, describes Popsop. To promote the Domino's Ultimate Delivery Vehicle design contest, the brand has also created an ad campaign that features Domino's Pizza president and CEO Patrick Doyle going around to gather feedback from current delivery employees. Domino's Pizza fans are encouraged to submit their design ideas and sketches, offering what they believe could improve the delivery vehicles so that they are more efficient and more appealing to drive. Throughout the competition's phases, Domino's will be rewarding participants with $50,000 worth of prizes.
Stats for Crowdsourced Pizza Cars
Trending: Older & Average
Research: 2,444 clicks in 196 w
Interest: > 3 minutes
Concept: Domino's Ultimate Delivery Vehicle
Related: 61 examples / 47 photos
Segment: Neutral, 12-55
Comparison Set: 22 similar articles, including: playful delivery campaigns, traditional pizzeria foodtrucks, and crowdsourced pizza opinion ads.
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