The HEINZ Art of the Burger Contest Has a Creative Component
Josh Thompson-Persaud — May 31, 2021 — Marketing
References: heinzartoftheburger
HEINZ launched the Art of the Burger contest to seek out a Head Burger Artist who will win a once-in-a-lifetime opportunity to sample the best burgers in America.
Contestants can enter their HEINZ-decorated burgers to the contest site for a chance to win the grand prize. The grand prize, awarded to the Head Burger Artist, includes a $25,000 cash prize, paid travel with a friend to three locations to sample America's best burgers, a trip to HEINZ headquarters to consult on the next HEINZ condiment, a one-night stay in the HEINZ Bed N Burger while there, and a lifetime supply of HEINZ condiments.
The Art of the Burger judges will also pick weekly winners from the top decorated burgers from each of the seven condiment categories. These winners will receive smaller prize packs including a custom denim jacket and a $157 prepaid card. The Art of the Burger contest is limited to the United States. The contest closes on June 19th, 2021 at midnight.
Image Credit: HEINZ
Contestants can enter their HEINZ-decorated burgers to the contest site for a chance to win the grand prize. The grand prize, awarded to the Head Burger Artist, includes a $25,000 cash prize, paid travel with a friend to three locations to sample America's best burgers, a trip to HEINZ headquarters to consult on the next HEINZ condiment, a one-night stay in the HEINZ Bed N Burger while there, and a lifetime supply of HEINZ condiments.
The Art of the Burger judges will also pick weekly winners from the top decorated burgers from each of the seven condiment categories. These winners will receive smaller prize packs including a custom denim jacket and a $157 prepaid card. The Art of the Burger contest is limited to the United States. The contest closes on June 19th, 2021 at midnight.
Image Credit: HEINZ
Trend Themes
1. Burger Decoration Trend - The rise of HEINZ's Art of the Burger contest reveals consumer interest in unique and creative burger decoration.
2. Condiment Innovation Trend - HEINZ's Art of the Burger contest highlights the potential for condiment manufacturers to innovate and engage with their audience.
3. Virtual Contest Trend - The pandemic has led to an increase in virtual contests, like HEINZ's Art of the Burger contest, allowing for wider participation and engagement.
Industry Implications
1. Condiment Industry - The HEINZ Art of the Burger contest presents an opportunity for condiment companies to create new and exciting flavors that can differentiate themselves from competitors.
2. Fast Food Industry - Fast food chains could create their own burger decoration contests as a way to engage with their customers and create a unique brand identity.
3. Marketing Industry - The success of HEINZ's Art of the Burger contest demonstrates the potential for marketing agencies to create engaging contests and promotions that increase brand awareness.
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