Butterfinger Peanut Butter Cups' Ad Unifies a Solid Couple

By: Laura McQuarrie - Published: Jan 25, 2014 • References: butterfingercups & adweek
This year Nestlé will be debuting its first ever Super Bowl commercial, promoting its new Butterfinger Peanut Butter Cups.

This teaser ad shows Mrs. Chocolate and Mr. Peanut Butter in couples therapy, looking to add some excitement to their marriage, which serves as a slight jab towards its biggest competitor, Reese’s. Nestlé is promoting the couples therapy and its chocolate/peanut butter/Butterfinger cups with the "CupTherapy" hashtag.

The couples therapy theme will also be played out on Super Bowl Sunday during the fourth quarter, although it will explore a different scene of the couple in therapy together and hopefully we will see a happier Mr. and Mrs. Peanut Butter and Chocolate by the end of it. Stats for Personified Candy Counselling Ads Trending: Older & Mild
Research: 681 clicks in 121 w
Interest: > 3 minutes
Concept: Butterfinger Peanut Butter Cups
Related: 114 examples / 88 photos
Segment: Males, 18-35
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