The San Miguel 'Una Vida Bien Vivida' is an interesting beer commercial that forgoes humor for something a little more serious.
Lately, a lot of commercials that showcase one male proclaiming his utter awesomeness can be observed. The San Miguel 'Una Vida Bien Vivida' is sort of similar, but the beer is what's hailed as epic, and what's said is a little more honest and intriguing. The clip features a narration of the beer's story in the voice of a presumably distinguished man. The audience is taken through the life story of the San Miguel, where it's been, who it's seen and the various adventures that would honestly translate well as a novel. This is one of the more clever ads I've seen as it really personifies its product in a suave, sophisticated manner.
Stats for Personified Booze Ads
Trending: Older & Mild
Research: 1,008 clicks in 246 w
Interest: > 3 minutes
Concept: San Miguel Una Vida Bien Vivida
Related: 105 examples / 81 photos
Segment: Males, 18-35
Comparison Set: 39 similar articles, including: hip-hop gin commercials, realistic cleansing commercials, and mc b-ball battles.
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