The Redhook May 2011 Beer Ads are Filled With Cheeky Attitude

By: Emily Evans - Published: • References: adrants & adsoftheworld
The beer brand Red Hook has come out with a new May 2011 print ad campaign. The print ads personify the beer bottles by giving them funny quotes with lots of attitude.

The Redhook May 2011 beer ads were done by ad agency Frank Unlimited, and feature semisexual lines such as “Redhook’s okay with you staring at his new package.” These cheeky lines make the beer sound as if it's taking about itself in the third person -- very amusing!

Not only do the Redhook May 2011 beer ads capture viewers' attentions, but they also draw attention to the brand’s new short neck bottles and labeling. Thirteen different print ads, billboards and wall murals are set to run throughout the Pacific Northwest, each with an amusing quote from the personified beer. Stats for Personified Brewski Campaigns Trending: Older & Chilly
Traction: 1,269 clicks in 174 w
Interest: 2.1 minutes
Concept: Redhook May 2011 Beer Ads
Related: 61 examples / 47 photos
Segment: Males, 12-55
Comparison Set: 22 similar articles, including: beer-branded footwear, cardboard beer branding, and effortless beer-brewing appliances.