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When I think of McDonald’s (which, sadly, I often do), I don’t think about their coffee. No, I think about their Big Macs, definitely their fries, maybe the McNuggets, and occasionally their Sausage McMuffin. They (the ominous ‘They’) know this and are willing to do anything to make us think about McDonald’s coffee.

Early in the year Cossette Atlantic embarked on a national campaign to hype up McDonald’s coffee. The latest and greatest involved the image you see before you now. Promoting free coffee for two weeks in Vancouver, an outdoor optical illusion was displayed. McDonald’s has definitely come a long way (check out the video of their very first commercial below).