McDonald's Coffee Heats Up the Advertising World

By: Meghan Young - Published: Sep 18, 2009 • References: cossetteatlantic &
When I think of McDonald’s (which, sadly, I often do), I don’t think about their coffee. No, I think about their Big Macs, definitely their fries, maybe the McNuggets, and occasionally their Sausage McMuffin. They (the ominous ‘They’) know this and are willing to do anything to make us think about McDonald’s coffee.

Early in the year Cossette Atlantic embarked on a national campaign to hype up McDonald’s coffee. The latest and greatest involved the image you see before you now. Promoting free coffee for two weeks in Vancouver, an outdoor optical illusion was displayed. McDonald’s has definitely come a long way (check out the video of their very first commercial below). Stats for Optical Illusion Promotions Trending: Older & Warm
Research: 32,455 clicks in 348 w
Interest: 4 minutes
Concept: Optical Illusion Promotions
Related: 49 examples / 38 photos
Segment: Neutral, 18-55
Comparison Set: 18 similar articles, including: racist mcdonalds ad?, mcphotoshopping, and 20 crazy mcdonalds finds.