The McDonald's Billboard Game Has You Hunting for Food with Cell Phone

By: Luisa Amanda Gomes - Published: Apr 28, 2010 • References: mcdonalds & adweek.blogs
Do you have what it takes to hunt down treats from the McDonald's menu? Advertising agency DDB Stockholm has created this interactive McDonald's billboard game where you hunt for treats.

The billboard game has the viewer attempting to capture an image of McDonald's menu items with their camera phones. If the viewer manages to successfully take a picture of it, they only need to present the photo to the nearest McDonald's (where the billboard will direct them to) to claim their prize.

This is pretty neat idea, as I can picture hordes of people in front this billboard waiting for their chance to catch a picture -- me included! Stats for Fast Food Paparazzi Ads Trending: Older & Average
Research: 4,683 clicks in 316 w
Interest: > 3 minutes
Concept: Mcdonalds Billboard Game
Related: 68 examples / 52 photos
Segment: Neutral, 12-35
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