These examples of upscale fast food show that grease-stained paper bags, brightly-colored plastic trays and flimsy boxboard containers just don't cut it any more. Although some brands have embraced the concept of upscale fast food packaging, it does not mean that the items on its menu have to change.
Presentation is everything and a simple way to give a burger or a container of fries a makeover is with the aid of a brand new package. A prime example of this is a bold typographic packaging developed for 7-11 sandwiches and salads.
To match the refinement of these packages, several brands are overhauling restaurant interiors to match. The McCafé in Guatemala is an excellent example of a place that you wouldn't expect to serve fast food.
Stats for 42 Upscale Fast Food Experiences
Trending: Older & Buzzing
Research: 17,612 clicks in 141 w
Interest: 1.9 minutes
Concept: Upscale Fast Food
Related: 213 examples / 164 photos
Segment: Neutral, 12-35
Comparison Set: 78 similar articles, including: sleek fast food redesigns, lavish fast food packaging, and fast food purses.
42 Upscale Fast Food Experiences
More Stats +/-
Lavish Fast Food Packaging
Sleek Fast Food Redesigns
Fast Food Purses
Designer Fast Food
Upscale Fast Food Cafes
From $325,000 Burgers to Lavish Fast Food Packaging
By: Laura McQuarrie - Published: Aug 9, 2013