Fake Flooding at McDonalds to Promote Climate Change Awareness

By: Cowbag - Published: Feb 4, 2009 • References: telegraph
Flooding McDonald’s is a 15 second film from Danish creative agency, Superflex to show the dramatic negative effects of climate change.

They built a life size replica of a restaurant, then filled it with water and filmed the results.

"The artists hope Flooded McDonald's will hint at the impotence of large multinationals in the face of climate change and question with whom ultimate responsibility lies," the Telegraph says.

This brilliant campaign hits you hard in the face with an extreme example of what life would be life if climate change isn't addressed. Stats for Artistic Floodvertising Trending: Older & Average
Research: 9,836 clicks in 380 w
Interest: 4 minutes
Concept: Artistic Floodvertising
Related: 53 examples / 41 photos
Segment: Neutral, 18-35
Comparison Set: 20 similar articles, including: flood adaptive accommodations, f-ck the environment, and tokyo and london flooded by second life.