From Nudevertising to Guerrilla Flower Planting
By: Bianca Bartz - Published: Feb 11, 2010 Updated: Apr 20 2011
This cluster of environmental awareness ads and unique ways to raise awareness for global warming fills me with so much gratitude for the people out there making a difference. From billboards to publicity stunts, to activists baring all on glaciers, this cluster highlights some of the most inventive ways people are working toward making our planet greener.
Implications - Advertising for a cause may be the most difficult task an ad agency can be given. With PSAs, the call to action of a campaign becomes so much more than making a purchase--people are called to care about a cause. Thus, the nature of cause campaigns is changing towards more quirky, clever ways of communicating.