Superstar

From Nudevertising to Guerrilla Flower Planting

By: Bianca Bartz - Published:   Updated: Apr 20 2011 • References:
This cluster of environmental awareness ads and unique ways to raise awareness for global warming fills me with so much gratitude for the people out there making a difference. From billboards to publicity stunts, to activists baring all on glaciers, this cluster highlights some of the most inventive ways people are working toward making our planet greener.

Implications - Advertising for a cause may be the most difficult task an ad agency can be given. With PSAs, the call to action of a campaign becomes so much more than making a purchase--people are called to care about a cause. Thus, the nature of cause campaigns is changing towards more quirky, clever ways of communicating.

Stats for 40 Environmental Awareness Ads Trending: Older & Warm
Traction: 23,322 clicks in 245 w
Interest: 7 minutes
Concept: Environmental Awareness Ads
Related: 215 examples / 165 photos
Segment: Neutral, 18-55+
Comparison Set: 79 similar articles, including: naked on a glacier, f-ck the environment, and nudevertising climate change.