We've seen an animated PSA for Burma, and were shocked at how much a cartoon can stir the emotions. Now we've come across this amazing, yet sad and disturbing animated PSA from McCann-Erickson.
Their client was Portuguese organization Quercus, and the aim was to 'promote' global warming. The message was If You Give Up, They Give Up
I love everything about PSA. It does not so much grab your attention, but it hits you in the face. Really hard.
Stats for Suicidal Animated Animals
Trending: Older & Warm
Research: 10,042 clicks in 396 w
Interest: > 3 minutes
Concept: Suicidal Animated Animals
Related: 40 examples / 31 photos
Segment: Neutral, 18-55
Comparison Set: 15 similar articles, including: co-branded specialty coffees, animated art as a psa, and drone-disabling systems.
Suicidal Animated Animals
More Stats +/-
Animated Art as a PSA
Co-Branded Specialty Coffees
Boho-Glam Design Shops
Form-Fitting Fashion Lines