We've seen an animated PSA for Burma, and were shocked at how much a cartoon can stir the emotions. Now we've come across this amazing, yet sad and disturbing animated PSA from McCann-Erickson.
Their client was Portuguese organization Quercus, and the aim was to 'promote' global warming. The message was If You Give Up, They Give Up
I love everything about PSA. It does not so much grab your attention, but it hits you in the face. Really hard.
Their client was Portuguese organization Quercus, and the aim was to 'promote' global warming. The message was If You Give Up, They Give Up
I love everything about PSA. It does not so much grab your attention, but it hits you in the face. Really hard.
