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Disturbing Global Warming PSA

By: Cowbag - Published: • References: fubiz.net & neatorama
We've seen an animated PSA for Burma, and were shocked at how much a cartoon can stir the emotions. Now we've come across this amazing, yet sad and disturbing animated PSA from McCann-Erickson.

Their client was Portuguese organization Quercus, and the aim was to 'promote' global warming. The message was If You Give Up, They Give Up

I love everything about PSA. It does not so much grab your attention, but it hits you in the face. Really hard. Stats for Suicidal Animated Animals Trending: Older & Warm
Traction: 9,995 clicks in 326 w
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Concept: Suicidal Animated Animals
Related: 66 examples / 51 photos
Segment: Neutral, 18-55
Comparison Set: 24 similar articles, including: geometric skeletal lighting, animated art as a psa, and cozy fur-trimmed apparel.