Disturbing Global Warming PSA

By: Cowbag - Published: Sep 22, 2008 • References: & neatorama
We've seen an animated PSA for Burma, and were shocked at how much a cartoon can stir the emotions. Now we've come across this amazing, yet sad and disturbing animated PSA from McCann-Erickson.

Their client was Portuguese organization Quercus, and the aim was to 'promote' global warming. The message was If You Give Up, They Give Up

I love everything about PSA. It does not so much grab your attention, but it hits you in the face. Really hard. Stats for Suicidal Animated Animals Trending: Older & Warm
Research: 10,045 clicks in 400 w
Interest: > 3 minutes
Concept: Suicidal Animated Animals
Related: 55 examples / 42 photos
Segment: Neutral, 18-55
Comparison Set: 20 similar articles, including: alphabetic candy packaging, animated art as a psa, and 15 examples of wind-powered projects.