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We’ve seen an animated PSA for Burma, and were shocked at how much a cartoon can stir the emotions. Now we’ve come across this amazing, yet sad and disturbing animated PSA from McCann-Erickson. Their client was Portuguese organization Quercus, and the aim was to ‘promote’ global warming. The message was If You Give Up, They Give Up I love everything about PSA. It does not so much grab your attention, but it hits you in the face. Really hard. References: fubiz.net, neatoramaFiled In: |
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