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Cardboard Tree Huggers Edit
Life-Sized Cut-Outs To Promote Earth Hour Awareness in Australia

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Cardboard Tree Huggers
Life-Sized Cut-Outs To Promote Earth Hour Awareness in Australia
Cardboard Tree Huggers - Life-Sized Cut-Outs To Promote Earth Hour Awareness in Australia (GALLERY) 2
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Cardboard Tree Huggers - Life-Sized Cut-Outs To Promote Earth Hour Awareness in Australia (GALLERY)
Life-Sized Cut-Outs To Promote Earth Hour Awareness in Australia
 Published: Mar 28, 09
 Views: 2,611

SBS (television) of Australia installed eco-vinyl clad recycled cardboard tree-hugger figures in Sydney parks to promote Earth Hour. A secondary intent of the viral marketing was to encourage the population to connect with Mother Nature. 

Several people have participated by posing for photos with the faux huggers. Whether they actually went home and dimmed their lights for Earth Hour on Saturday, March 28th is impossible to know. But there’s always next year.

Client: SBS
Agency: US Sydney
Creatives: Josh Moore (Creative Director)
Josh Moore, Adrian Ely (Art Director)
Nigel Clark (Copywriter)
Jeff Edwards (Agency Producer)
Country: Australia

References:  bestadsontv, campaignbrief

Filed In:  eco,  marketing,  news,  publicity stunts,  world






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FOUR WAYS TO REACT: vote, favorite, add more examples of Cardboard Tree Huggers or comment about Life-Sized Cut-Outs To Promote Earth Hour Awareness in Australia.

Favorited by Bianca Bartz on Mar 29, 09
Favorited by Princess Blay on Mar 29, 09

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Cardboard Tree Huggers