There are several techniques used by marketers to connect with viewers through their ads, and these sentimental ad campaigns are utilizing a more emotional and nostalgic approach to capture the interest of viewers.
With the amount of street advertisements and commercials that people see every day, making an impression on a random passerby is not an easy task. These sentimental ad campaigns however, are utilizing themes and concepts that will make viewers nostalgic of things back in the day; from old school hairstyles to retro cartoon characters, these sentimental themes will definitely make viewers remember what it was like to experience these concepts themselves.
From nostalgic sports commercials to low-res recreation campaigns, these sentimental ad techniques are allowing consumers to reminisce in themes and references from the past.
20 Sentimental Ad Campaigns
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From Retro Action Hero Ads to Nostalgic Hat Commercials
Published: Jul 5, 2013