Superstar
My home state is finally getting the cluster it deserves with these 70 fresh Florida finds. Slap on the sunblock and flip flops, guys and dolls. We're gettin' our Florida on.

Disney World isn't the only attraction in these 70 fresh Florida finds. There is Miami and Orlando! Save money and time this winter by booking your Florida vacation via these Florida finds.

Implications - Consumers enjoy products with references to specific geographical locations because they feel they better express who they are as individuals. It appeals to them as it helps them establish their identity. Corporations looking to add intrinsic value to their wares may therefore consider including geographic references into their products, whether it's through design elements or other means.