To help out and support the Lakers fans, UNDFTD has created an 'Orlando Sucks' collection.
Perhaps biased t-shirts like this will be worn by the supporters of the opposing team?
Implications - Consumers today relish in being able to express their preferences and unique personalities in every way possible. Businesses and companies will benefit by providing unlikely and unique ways for consumers to express what they like, including the things they find distasteful. In doing so, a company will be more versatile.