Jeremy Gutsche
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Advertisers are hopping all over the wonderful world of graffiti. Even more exciting, it’s not always clear if graffiti is actually an ad or authentic graffiti… According to the Washington Post, major cities like New York and Miami are seeing buildings plastered with graffiti ads. The advertisers are paying buildings to stylize their logos on highly visible walls, storefronts and fences.  The images are painted directly onto building walls in urban areas, graffiti-style. Wide-eyed kids, portrayed in a stylized, comic-book rendering, pose with a mysterious, hand-size gadget. One licks his like a lollipop. Another is playing paddleball with the thing. What looks like artful vandalism, though, is really part of a guerrilla marketing campaign for Sony's PlayStation Portable, a device that can play games, music and movies.
(washingtonpost)References: washingtonpost Filed In: |
Graffitivertising
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What Looks Like Graffiti Could Really Be Ads in NYC & Miami
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