Rockstar

What Looks Like Graffiti Could Really Be Ads in NYC & Miami

By: Jeremy Gutsche - Published:   Updated: May 9 2011 • References: washingtonpost
Advertisers are hopping all over the wonderful world of graffiti.  Even more exciting, it's not always clear if graffiti is actually an ad or authentic graffiti: 

According to the Washington Post, major cities like New York and Miami are seeing buildings plastered with graffiti ads. The advertisers are paying buildings to stylize their logos on highly visible walls, storefronts and fences.

Implications - The adaptation of graffiti in the mainstream is an incredibly recent thing. The success of the movie Exit Through the Gift Shop has propelled this medium into new heights as the audience fixates their attention to these artworks. As is the case with counterculture such as punk rock, companies are looking for ways to market graffiti to appeal to the mainstream with products and ads that employ this artistic craft.

Stats for Graffitivertising Trending: Older & Warm
Traction: 6,589 clicks in 468 w
Interest: 4 minutes
Concept: Graffitivertising
Related: 94 examples / 72 photos
Segment: Neutral, 18-35
Comparison Set: 34 similar articles, including: icy icelandic campaigns, synced note-taking systems, and mythical beer branding.