My keynote bio has to be a sales pitch to keep me paying Trend Hunter's bills' but luckily this bio let's you see who I really am. So thanks for reading and GREETINGS!
My name is Jeremy Gutsche, and I'm the fun-loving rebel who founded TrendHunter.com. I'm an outgoing guy that loves the world and trying to make people laugh.
Generally, I'm inclined to break rules.
I would describe myself as enthusiastic, creative and social. My friends would describe me as hyperactive, short attention spanned and easily distracted. (Mom, this is my attempt at humor.)
A cowboy entrepreneur at heart, I grew up riding dirt bikes and ski racing just outside Calgary, Alberta, home of the Wild West and the legendary Calgary Stampede. I'm the son of a psychotherapist and a venture capitalist; the younger brother of an art historian. Perhaps I ended up somewhere in the middle of the three' After all, I really like new ventures, meeting new people and artistic creativity.
Like many adventurous souls, I always wanted to be an entrepreneur, but I didn't know what my big idea was going to be. Accordingly, I founded TrendHunter.com as a place where people could exchange business ideas. Along the way, I hoped to find my own.
I've always been obsessed with graphic design, problem solving, and the discovery of new things, which made Trend Hunter my perfect hobby. In the early days, I'd design and code Trend Hunter until 4am while working during the day as a business director at Capital One.
Today, I design and code Trend Hunter until 4am because I like it.
I'm truly content that pouring my heart into Trend Hunter has resulted in a role where my job and hobby are the same thing.
I'm most in the zone when performing keynotes on stage. I fear that many presenters are skilled academics or managers who lack the entertainment fuel needed to spark a revolution. So this is what I aspire to deliver. I like to think of my performances as a mixture of stand-up comedy, audience interaction, big ideas and talking in a really loud voice. I love multimedia presentations and I draw my own animated stick men. Always.
I love meeting Trend Hunters, so if we ever rendezvous, feel free to intrigue me with your random ideas, social media tidbits, favorite YouTube videos, quotes from 30 Rock or tales of rebellious innovation.
What is unique that's not in your bio?
I love interacting with people, brainstorming new ideas and thrill seeking. On the latter, I'm up for anything. So far I've been swimming with sharks, racing baja rally cars, jumping from planes, skiing off cliffs, bobsledding and motorcycle racing. Also, I have a short attention span. Also, I forget the question. What?
What's your favorite accomplishment?
I love everything about TrendHunter.com, and I'm most proud of the way that we have helped to connect a community of inspirational people.
How do you define cool?
Cool hunting isn't the search for what's popular. Cool hunting is the search for what's NOT popular â€“ yet. Once something becomes mainstream, its novelty and appeal is lost. Cool is unique, cutting edge and viral. Because cool is viral, marketers and product designers seek to attain it.
What is your secret to uncovering trends?
I like to hunt for Clusters of Inspiration. This might have you wondering why the Trend Hunter guy use a word like 'cluster' instead of 'trend'? Quite simply, the word 'trends' is to broad. It can refer to next fall's fashionable color, or macro-trends like the green movement, female buyers, consolidation, outsourcing, Web 2.0 and aging boomers. These trends are somewhat useful, but too generic to enable breakthrough thinking. Clustering is the art of identifying insights that are meaningful to your customer. To create clusters, you'll need to collect your observations from trend hunting and filter through the noise.
What do you enjoy most about Trend Hunter?
I've always been insatiably curious and obsessed with innovation. I am an entrepreneur at heart, although I spent years hunting for a business idea. In fact, I created Trend Hunter as a place where people could share business ideas, and I was hoping along the way that I would find my own idea...
Fortunately, Trend Hunter grew into the business idea itself. For this, I have been truly lucky because I feel like I am working on a hobby. To me Trend Hunter is an obsession and a passion, but most certainly not a job. I am passionate about our Trend Hunter community and I get really excited every time someone sends an email that we helped them to get inspired.
What is your favorite trend?
If this was a serious interview, I'd note that my favorite PRO Trend
is NEXT BESTING, which we define as way the recession changed consumer purchasing, enabling us to *try* the next-best-option, instead of simply purchasing the market leading brand. I like this trend because it creates entrepreneurial opportunity. I'm always a fan of the little guy, and I love entrepreneurial creativity.
BUT, if this question is about my favorite micro-trend or funny article, then I have different answers... If I had to pick one, I would be forced to pick my article about HOT VICE PRESIDENTS, which attracted 1.1 million page views. But I don't want everything to be about Sarah Palin, so I will spread the love to some oldies but goodies:
- Get a Personalized Phone Call from Samuel Jackson
- The Half Suit â€“ Business on top, Party Below
- The Innespace Dolphin Personal Watercraft
- The Rise of Shock Labels â€“ Cocaine Energy Drink
What are your tips for writing a juicy post?
Find something ridiculously new that is edgy, bizarre and controversial.
How do you reset to be creative?
I let myself get lost in the trends at Trend Hunter. Although we advertise that the site gets ~20 million views, 1-2 million are actually from me. Basically, I like to expose myself to all the wonderfully brilliant innovations and along the way, I'll get inspired.
When I get an idea, I become very obsessive about it. This leads me to a zone where I will no doubt work through the night to finish what I started. I don't look at 'all-nighters' as a bad thing. For me, I have realized that the wee hours of the morning make me remarkably more productive, so I embrace that.
What inspires or excites you?
Creativity. Ambition. Randomness. The NEXT BIG THING.
Predict something awesome for 2020?
My Dad told me that mobile phones would be big... So I used to stick with that as my answer... But then CNN invited me to come talk about Trends in 2020, and I realized I'd have to come up with something pretty quick. That led me to digital newspapers, robots that cut your hair and emotion sensitive technology... If you want to watch, you can catch it all HERE