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The Hottest Growing Segment What’s the hottest segment in the motorcylce industry? Lady Bikers. That’s right. Forget all your perceptions of bikers as burly beer drinking men, because the female biking segment has increased 34% is 5 years, making lady bikers the hottest segment in the industry. From CS Monitor: Today, if a woman is draped over a motorcycle, she’s more likely than ever before to be sitting at the throttle, decked out in perfectly coordinated riding gear: chaps, jacket, vest, and gloves. Between 1998 and 2003, the most recent data available, the number of female bikers in the male-dominated world of motorcycling has increased nearly 34 percent. That translates to roughly 4.3 million women motorcyclists, or about 18 percent of all riders, according to the Motorcycle Industry Council (MIC), a trade association. (CHRISTIAN SCIENCE MONITOR) References: csmonitor, news.agendainc1 Comment: on Lady Bikers |
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