The Hottest Growing Segment

By: Jeremy Gutsche - Published: Aug 7, 2006 • References: csmonitor & news.agendainc
What's the hottest segment in the motorcycle industry? Lady Bikers. That's right. Forget all your perceptions of bikers as burly beer drinking men, because the female biking segment has increased 34% is 5 years, making lady bikers the hottest segment in the industry.

According to stats from the Motorcycle Industry Council, the last 5 years witnessed a 34% rise in the number of female bikers, making ladies, the hottest growing segment on 2 wheels. Stats for Lady Bikers Trending: Older & Buzzing
Research: 19,915 clicks in 510 w
Interest: 4 minutes
Concept: Lady Bikers
Related: 57 examples / 44 photos
Segment: Males, 18-35
Comparison Set: 21 similar articles, including: dna-based branding, cooperative card games, and art facade concepts.