Rockstar

The Hottest Growing Segment

By: Jeremy Gutsche - Published: Aug 7, 2006 • References: csmonitor and news.agendainc
What's the hottest segment in the motorcycle industry? Lady Bikers. That's right. Forget all your perceptions of bikers as burly beer drinking men, because the female biking segment has increased 34% is 5 years, making lady bikers the hottest segment in the industry.

According to stats from the Motorcycle Industry Council, the last 5 years witnessed a 34% rise in the number of female bikers, making ladies, the hottest growing segment on 2 wheels.