Lady Bikers - The Hottest Growing Segment

What’s the hottest segment in the motorcylce industry?  Lady Bikers.  That’s right.  Forget all your perceptions of bikers as burly beer drinking men, because the female biking segment has increased 34% is 5 years, making lady bikers the hottest segment in the industry.

From CS Monitor:
Forget flowers and face cream. What do women want? More frequently, the answer is, a motorcycle. Legions of women bikers have come a long way from the rough-’n’-tumble “motorcycle mama” days of the 1960s and ‘70s. The stereotypical image of the burly male biker straddling his two-wheeled freedom machine and riding off with a “biker babe” in tow is becoming something of an anachronism.

Today, if a woman is draped over a motorcycle, she’s more likely than ever before to be sitting at the throttle, decked out in perfectly coordinated riding gear: chaps, jacket, vest, and gloves. Between 1998 and 2003, the most recent data available, the number of female bikers in the male-dominated world of motorcycling has increased nearly 34 percent. That translates to roughly 4.3 million women motorcyclists, or about 18 percent of all riders, according to the Motorcycle Industry Council (MIC), a trade association. (CHRISTIAN SCIENCE MONITOR)