Hundreds Freeze For Global Warming Campaign

By: Ben Preiss - Published: Aug 21, 2007   Updated: Jul 13 2011 • References: &
If global warming doesn't stop, our grandchildren won't be able to see the Swiss glaciers. A campaign to raise awareness was held this weekend to draw attention to global warming. Famed photographer, Spencer Tunick posed hundreds of freezing volunteers to shoot the campaign which was supposed by Greenpeace. Tunick's art featuring worldwide public locations of mass nudity has been featured on Trend Hunter before.

Spencer Tunick's shoot in Mexico:

Implications - When it comes to protests, activist groups have to come up with new ideas to grab the attention for the cause. By taking a simple idea and adding an extreme element to it, news and media vehicles will be attracted to the protest group's message. Stats for Naked On A Glacier Trending: Older & Buzzing
Research: 20,302 clicks in 457 w
Interest: > 3 minutes
Concept: Naked On A Glacier
Related: 69 examples / 53 photos
Segment: Neutral, 18-55
Comparison Set: 25 similar articles, including: singer-branded summer streetwear, simple multi-use furniture, and outdoor writing retreats.