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World Wildlife Fund Raises Awareness With Icy Stunt

By: Robyn Currie - Published: • References: worldwildlife.org & 100ambiente.it
In order to bring attention to the continuing global warming crisis, and the melting of the polar ice caps, the World Wildlife Fund staged a publicity stunt meant to shock.

Brazilian artist Nele Azevedo created 1,000 miniature people out of ice and placed them in the German capital of Berlin during a sunny 23 degree Celsius day. The miniature ice people slowly melted, similar to the polar caps, throughout the day. Not only did it raise awareness, but the visuals are absolutely stunning. Stats for Melting Miniature People Trending: Older & Mild
Traction: 6,531 clicks in 276 w
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Concept: Melting Miniature People
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Comparison Set: 21 similar articles, including: melting moms lose babies in truth campaign, wwf's solar powered billboard warns about global warming, and dolphins in the city.