Visceral Friends of the Earth PSA

This global warming awareness ad by Friends of the Earth goes for the shock value with a skinned polar bear walking around while dragging his fur behind in a sign that the earth is heating up to the extent that the animal had to get rid of its fur to cool down.

The eye-popping ad is created to encourage people to sign a petition asking the Belgian government for stronger and stricter climate laws.

Extra image 1

This creative ad campaign was designed by a crack team at TBWABrussels, including creative director Jan Macken, art director Jeroen Bostoen, and copywriter Pol Sierens. The account was managed by Jochen De Greef and Yannick Van Keer, and photographed by Mark Paeps.