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Skinned Polar Bears for Global Warming Edit
Visceral Friends of the Earth PSA

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Skinned Polar Bears for Global Warming
Visceral Friends of the Earth PSA
Skinned Polar Bears for Global Warming - Visceral Friends of the Earth PSA (GALLERY) 2
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Skinned Polar Bears for Global Warming - Visceral Friends of the Earth PSA (GALLERY)
Visceral Friends of the Earth PSA
 Published: Jan 3, 09
 Views: 3,223

This global warming awareness ad by Friends of the Earth goes for the shock value with a skinned polar bear walking around while dragging his fur behind in a sign that the earth is heating up to the extent that the animal had to get rid of its fur to cool down.

The eye-popping ad is created to encourage people to sign a petition asking the Belgian government for stronger and stricter climate laws.

Extra image 1

Advertising Agency: TBWABrussels, Belgium; Creative Director: Jan Macken; Art Director: Jeroen Bostoen; Copywriter: Pol Sierens; Account: Jochen De Greef, Yannick Van Keer; Photographer: Mark Paeps; 3D & Retouching: The Living Room. (adsoftheworld)

References:  adsoftheworld, arabaquarius.blogspot

Filed In:  activism,  eco,  marketing,  print,  social






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Skinned Polar Bears for Global Warming