Skinned Polar Bears for Global Warming
The eye-popping ad is created to encourage people to sign a petition asking the Belgian government for stronger and stricter climate laws.
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Implications - This creative ad campaign was designed by a crack team at TBWABrussels, including creative director Jan Macken, art director Jeroen Bostoen, and copywriter Pol Sierens. The account was managed by Jochen De Greef and Yannick Van Keer, and photographed by Mark Paeps.