Superstar

LUSH Green Awareness Campaign

By: Bianca Bartz - Published: Apr 17, 2008 • References: fashionista
LUSH, a company known for its dedication to environmental awareness, is engaging customers in an eye-catching live viral campaign. Outside of stores in the UK, LUSH sales reps were spotted in dresses made of plastic bags enticing customers to bring their bags in exchange for fun samples of their beauty products.

Fashionista says they say a sales woman who had about 100 plastic bags pinned to her apron, shouting, "Turn in your bags! Turn in your bags!"

With Earth Day right around the corner, this is surely only one of many green campaigns to raise awareness. Stats for Plastic Bag Dresses Trending: Older & Warm
Research: 9,669 clicks in 422 w
Interest: 3.1 minutes
Concept: Plastic Bag Dresses
Related: 49 examples / 38 photos
Segment: Females, 18-55
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