Extreme Glacier Sports
The trio headed to Canada, where they eschewed the traditional freestyle park in favor of a more natural extreme sport route. In the video above, the Red Bull team glides as effortlessly over the iceberg as they would a traditional ramp.
Implications - Products that feature an element of shock are appealing to those shoppers who want to push the limits on what is possible. Items that contain an aspect of surprise are appealing to those who desire some sort of thrill in their everyday lives.