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Baby Creative Makes Saving the Environment Hot

By: Cowbag - Published: Jun 6, 2009   Updated: Jul 6 2011 • References: babycreative and cakeheadlovesevil
There have been lots of global warming advertising campaigns--and millions have been spent on these campaigns. This approach, however, is totally new on me.

Baby Creative, a London-based advertising agency, came up with the innovative creative to firstly tackle the “I don't do green” mentality using a model as a boxer and then a really cool Mr. Simple idea. Click through the images above to see what I mean.

Implications - These advertisements demonstrate that consumers are still very receptive of campaigns which utilize attractive models, even if the cause and the model are seemingly unrelated. As this is a popular tactic among many companies, corporations looking to differentiate themselves from their competitors may satirize the marketing ploy.