Last month, TrendHunter.com brought you Subaru's Sexy Sumo Carwash Video, and this week we are following up with the print campaign.
The idea is quite fresh: Let's get a couple of huge Japanese sumo wrestlers to pose seductively next to the new Subaru Forester 2009. That will show everyone that â€œJapanese SUVs just got a little sexier!â€ Right?
Well, creative director Andrew Simon at DDB, Toronto seems to think so. And the result is not sexy, but a totally hilarious print ad campaign that is sure to bring a smile to your face. I particularly like the analogy between Japanese SUVs and sumo wrestlers. The sumo wrestlers get all sexy at the car wash, gas station, and at a barn.
The June 2008 ads were created with art director Paul Riss and copywriter Matt Antonello.