Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Subaru Forester 2009 Ads Now in Print

 - Jun 16, 2008
References: pjddb & arabaquarius.blogspot
Last month, brought you Subaru's Sexy Sumo Carwash Video, and this week we are following up with the print campaign.

The idea is quite fresh: Let's get a couple of huge Japanese sumo wrestlers to pose seductively next to the new Subaru Forester 2009. That will show everyone that “Japanese SUVs just got a little sexier!” Right?

Well, creative director Andrew Simon at DDB, Toronto seems to think so. And the result is not sexy, but a totally hilarious print ad campaign that is sure to bring a smile to your face. I particularly like the analogy between Japanese SUVs and sumo wrestlers. The sumo wrestlers get all sexy at the car wash, gas station, and at a barn.

The June 2008 ads were created with art director Paul Riss and copywriter Matt Antonello.