Superstar

Subaru Forester TV Spot

By: Bianca Bartz - Published: • References: sexysubaru & dropkickmonkey
What do you get when you combine a group of nearly naked sumo wrestlers and a catchy disco beat with dramatic slow-motion video footage? One of Subaru's most hilarious TV spots to date! Just imagine Zoolander and his crew each gaining 200 lbs, stripping down to their undies and putting on sumo costumes.

The video, which features "Danger! High Voltage" by Detroit band, Electric Six, features several sumo wrestlers sudsing up a car by hand. You have to see it.

The Canadian commercial by DDB is for the 2009 Subaru Forester and uses the tag line, "Japanese SUVs just got a little sexier."

What a great way to promote a Japanese brand! Stats for Sumo Car Wash Trending: Older & Warm
Traction: 6,057 clicks in 344 w
Interest: 4 minutes
Concept: Sumo Car Wash
Related: 62 examples / 48 photos
Segment: Males, 18-55
Comparison Set: 23 similar articles, including: icy icelandic campaigns, eclectic loungewear photoshoots, and flat cycling pedals.