The popularity of Sumo Wrestling outside Japan may have taken a back seat to mixed martial arts and professional team sports, but not to the extent that it isn't well publicized.
The combination of custom made furniture, inflatable toys, video games, car washes, sexy advertising, sports, etc. have helped bolster this great sports recognition.
One can't help but be intrigued by at least a few of these novelties!
Implications - There is an undeniable fixation with thin, photoshopped figures; however, many people appreciate the chance to look at refreshingly different figures. Images of sumo wrestlers and other comically large figures are examples of how businesses are combating stick-thin imagery and thus standing out from competitors.
From Sexy Sumo Car Washes to Fat Furniture
4,000 Free TV Channels
FreedomTV: From Dancing With The Stars to Sumo Dancing
Tiny Sumo Game a Big Hit
"Basho" The Sumo Wrestler Table
Sumo Wrestlers Follow Michael Phelps' Trail of Marijuana Smoke
Sumo Omni Bean Bags
Urban Lounge Gear
1960's Japanese Design Wrestles Its Way Into the 21st Century
Sumo Wrestler TV Ads
Lenovo Thinkpad W700 Launch
Sumo Car Wash
Subaru Forester TV Spot
Sexy Sumo Wrestlers (UPDATE)
Subaru Forester 2009 Ads Now in Print
Sumo Suit Towable Water Toy