What do you get when you combine a group of nearly naked sumo wrestlers and a catchy disco beat with dramatic slow-motion video footage? One of Subaru's most hilarious TV spots to date! Just imagine Zoolander and his crew each gaining 200 lbs, stripping down to their undies and putting on sumo costumes.
The video, which features "Danger! High Voltage" by Detroit band, Electric Six, features several sumo wrestlers sudsing up a car by hand. You have to see it.
The Canadian commercial by DDB is for the 2009 Subaru Forester and uses the tag line, "Japanese SUVs just got a little sexier."
What a great way to promote a Japanese brand!
Sumo Car Wash
More Stats +/-
Connected Cyclist HUD Devices
High-Performance Hair Vacuums
Chocolatey Cold Foam Drinks
Mid-Century Modern Radios
VR-Powered Police Drones
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.