The Reebok Reetone Easytone shoes promise to shape up that flabby butt with every step. Reebok's ads depict shapely cleavage of another sort as the models lounge around in these Easytone shoes.
The ad campaign developed by DDB Berlin certainly is eye-catching and motivational. Since I'm not too sure what tricks need to be done to enhance the derriere area, wearing a pair of Reeboks seems like the best and least complicated solution.
Implications - Consumers no longer have time to exercise as frequently due to hectic lifestyles. Corporations may consider providing consumers with products that serve their primary function while simultaneously benefiting consumers' health or satiate their desire to exercise.
Scarlett Johansson Ties Up with Reebok
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