Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Greater Vancouver Crime Stoppers Campaign

 - Feb 20, 2009
References: coloribus
The Greater Vancouver Crime Stoppers collaborated with DDB (Vancouver, Canada) on this ad campaign that encourages people to report crimes.

The ads use a pixelated effect on photos of crimes with the criminal being the only one left identifiable, in order to showcase that, "You remain anonymous, criminals don’t."

The illustrated crimes include gang violence, a store hold up, a homicide, and a purse snatch.

The Orange Apple photographed and retouched the campaign, with art direction by Colin Hart and Dan Strasser, and copy by Neil Shapiro.