Pixelated branding techniques are taking over advertising, marketing and graphic design. Ad campaigns, packaging designs and public service announcements are all going retro. Arcade-inspired campaigns, beverage branding and even cautionary safety campaigns are just some of the examples employing this marketing concept.
This branding technique is extremely prevalent in today's world. From 8-bit branding to pixelated subway designs, low resolution marketing is taking branding to a new level. This marketing strategy features a revival retro-infused imagery and pop culture references that are both relatable and nostalgic.
Retro 80s-inspired branding appeals to those part of the wonderful generation while pleasing a new consumer who has never been exposed to the wonders of low-resolution graphics. This marketing strategy is one that lures consumers of all ages, reaching out to a diverse demographic and pleasing a broad market.
From Low Res Campaigns to Pixelated Branding
Pixelated Arcade Campaigns
The Harajuku Mini for Target Commercial is Bananas
Perplexing Polygonal Typeface Packaging
Cuboid Takes Consumers Back in Time with Retro Fonts
8-Bit Nostalgia Commercials
Fox Retro Aims for a Classic Appeal
Naughty Nerd PSAs
The Leicestershire Teenage Pregnancy Partnership's 8-Bit Announcement
Pixelated Images to Promote Safety
Greater Vancouver Crime Stoppers Campaign
French Street Artist Invader Takes on Brazil With Amazing Effects
Animated Beverage Branding
Lipton Packaging by Cesar Evangelista Features Chaotic Cartooning
Pixelated Portrait Posters
The 59th Film Festival Locarno Posters are Dotted to Perfection
Precious Pixelated Subways
The Stockholm Metro Creates an 8-Bit Train Station
The Ariel Pro Ad Promotes Inevitable Spilling
Pixelated Sneaker Walls
The Wilson Brothers Nike Project is an Innovative Installation
Pixelated Shoe Installations
Converse 'The Canvas Experiment: Video Game' Shows a Wall of Chucks
Low-Res Recreation Campaigns
These Pixelated Atari Ads Remind Gamers of the Company's Roots
8-Bit Album Makeovers
Sound of Design Creates Digital Versions of Classic Album Covers
Pixelated Naughty to Sell Shoes
Sneaky Digitalized Photography by Christophe Gilbert
8-Bit Wedding Invitation Compares a Wedding to 'Street Fighter'