You may not be able to distinguish what Cuboid sells based on its packaging's initial impressions, but I'm sure you'll gravitate towards the colorful boxes with the quirky font and 8-bit characters anyways. That's because the Rutherford Wine Company, the makers of Cuboid, wanted to produce a Cabernet Sauvignon that would directly appeal to a more youthful crowd. I think most people can safely say that RWC's mission was a success.
The packaging for Cuboid features vintage-looking colors as well as a typeface reminiscent of the video game Q*bert. It is made from eco-friendly materials and sports an 8-bit graphic of a person enjoying the drink in order to add that extra appeal to make buyers choose this quirky wine instead of Rutherford Wine Company's competitors.