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Cuboid Takes Consumers Back in Time with Retro Fonts

 - Nov 22, 2011
References: forceandform & lovelypackage
You may not be able to distinguish what Cuboid sells based on its packaging's initial impressions, but I'm sure you'll gravitate towards the colorful boxes with the quirky font and 8-bit characters anyways. That's because the Rutherford Wine Company, the makers of Cuboid, wanted to produce a Cabernet Sauvignon that would directly appeal to a more youthful crowd. I think most people can safely say that RWC's mission was a success.

The packaging for Cuboid features vintage-looking colors as well as a typeface reminiscent of the video game Q*bert. It is made from eco-friendly materials and sports an 8-bit graphic of a person enjoying the drink in order to add that extra appeal to make buyers choose this quirky wine instead of Rutherford Wine Company's competitors.