This is a great demonstration of how a good creative direction can utilize the advertising medium and transform a simple ad into something much more interesting.
This new 2008 outdoor ad from DDB Denmark promotes hanging out at McDonald's by having a big poster in an adshell with a woman under an umbrella. The caption says, “Shelter served at McDonald's.â€
The beauty of this however, is that the umbrella is not part of the poster. They used a standard adshell the top shaped like an umbrella. They did not do any modifications. All they did is slide the poster inside!
Great work by creative director Patrik Danielsson, art director / copywriter Mikkel Møller.
Photography of this print is by Thomas Juul.
See more creative McDonald's campaigns:
Why This Trend Is Growing
- Creative Outdoor Advertising
- Opportunity for businesses to utilize unique and innovative approaches to outdoor ads to attract consumer attention.
- Interactive Advertisements
- Advancement in advertising technology allows for interactive elements in ads, enhancing consumer engagement and brand experiences.
- Unconventional Mediums
- Exploration of non-traditional advertising platforms opens up avenues for businesses to reach their target audience in unexpected places.
Industries Being Reshaped
- Marketing and Advertising
- Disruptive innovation opportunities in developing new and creative strategies to capture consumer attention through unique advertising campaigns.
- Outdoor Advertising
- Potential for disruptive innovation in transforming traditional billboards and adshells into interactive, visually engaging experiences for consumers.
- Print and Digital Media
- Opportunity for disruptive innovation in creating interactive print and digital advertisements that go beyond static visuals to provide engaging experiences.
