This is a great demonstration of how a good creative direction can utilize the advertising medium and transform a simple ad into something much more interesting.
This new 2008 outdoor ad from DDB Denmark promotes hanging out at McDonald's by having a big poster in an adshell with a woman under an umbrella. The caption says, â€œShelter served at McDonald's.â€
The beauty of this however, is that the umbrella is not part of the poster. They used a standard adshell the top shaped like an umbrella. They did not do any modifications. All they did is slide the poster inside!
Great work by creative director Patrik Danielsson, art director / copywriter Mikkel MÃ¸ller.
Photography of this print is by Thomas Juul.
See more creative McDonald's campaigns: