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Striking Companhia Athletica Campaign Against Obesity

 - Feb 11, 2009   Updated: May 27 2011
References: commercialmen.blogspot & arabaquarius.blogspot
Companhia Athletica, São Paulo has collaborated with Brazilian advertising agency DM9 DDB on a set of captivating ads to motivate obese people to lose weight.

The ads depict men with fit and athletic bodies imprisoned inside the body of an overtly fat person. The striking visual is coupled with a copy that says, “Give yourself a chance to get out of your body!”

Implications - Obesity is one of the many issues that North America faces today. Aside from the health issues, many consumers are faced with insecurity due to images and stereotypes that ridicule individuals of a large stature. With health being an important factor in everyone's lives, it becomes all the more important for brands to be responsible in how they market their product so that the self-conscious don't feel left out.