From Doodled Sonograms to Maternity Cakes

 - May 20, 2010   Updated: May 20 2011
It takes a certain amount of confidence to bare your belly, and these belly-baring innovations prove that while you don't necessarily need a six-pack to show off your stomach, a washboard tummy is a great excuse to do so.

From doodled sonograms to maternity cakes and everything in between (pregnant men and airbrushed belly buttons, anyone?), check out these belly-baring innovations above.

Implications - Consumers have become more and more comfortable with the idea of exposing skin. Their "don't care" attitude about flaunting their body through belly-baring innovations such as belly bump decorating and tummy baring couture is ushering in a new idea of what's appropriate in society.