Trend Hunter previously featured a witty Pepto-Bismol guerrilla campaign that turned Laundromats washing machines into stomachs. Here we bring you a print ad campaign that uses the opposite approach, transforming human stomachs into machines.
The new Enzym Lefax print campaign created by a student at the European school of design in Frankfurt, Germany, shows a man's stomach as a cement mixer and a woman's stomach as a washing machine.
The great thing about the ads is the instant recognition of their purpose and message. After one look at the ads, it is clear that they are selling something to help settle down your upset stomach. Also, perhaps thanks to the man's large belly, the photography of the cement mixer stomach is particularly nice.
Considering that this was directed and photographed by a student (Pavel Bondarenko), I would say not bad at all.
Stomachs As Appliances 2
More Stats +/-
Top 75 Furniture Innovation for May
Sophisticated Safe-Furniture Designs
Plant-Covered Sports Stadiums
Bulky Color-Accented Sneakers
Micro Tip Liquid Eyeliners
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.
Enzym Lefax Ads
- By: AymanMay 18, 2008