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Sirene Swimwear Gives Tradition the Cold Shoulder

 - May 17, 2010   Updated: Jun 16 2011
References: sirenecollection & notcouture
Sirene swimwear is definitely not traditional or boring beachwear. Their collection of swimsuits is exciting, bold and stylish.

Not only does Sirene swimwear offer a vast array of patterns and colors to choose from, the suits are also impeccably structured. The highlight of the newest collection has to be the one-shouldered swimsuit look they seem to be favoring. It's sexy and spunky all at the same time!

Implications - One of the best ways a company can differentiate itself in a crowded marketplace is by slightly altering a traditional product. By putting a new spin on an old product, the company distinguishes itself as a brand with its finger on pulse of the original and avant-garde.