These clever ads for Intersena Lotteries from Brazil use President Obama to show that that the odds of winning the lottery are higher than a black man being the president of the United States.
I love this original concept as well as its tagline: "Well, it is possible." The campaign also includes an ad that compares the probability of winning 14 Olympic gold medals to the probability of winning the lottery.
The ads were created by advertising agency DDB Brasil, São Paulo, Brazil with creative direction by Marcelo Reis, Guilherme Jahara, Rodolfo Sampaio, Julio Andery, and Sergio Valente. The copy was written by Adriano Matos.
Presidential Probability Ads
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