Circle K and Jackpocket have announced a new spring lottery campaign that they'll be launching in the US to help offer consumers with a convenient, fun and responsible option to try out when looking to play the lottery. The campaign will see players receiving exclusive perks, which will be launching at more than 1,600 locations in the US. The campaign will be promoted with an expansive marketing campaign that will include in-store activations, email and promotion throuhg the Circle K rewards app.
Head of North American Marketing at Circle K Melissa Lessard commented on the new spring lottery campaign with Jackpocket saying, "We're proud of our continued partnership with Jackpocket. Providing a simple, exclusive and convenient way to order official state lottery tickets with just the tap of a button is a great way to engage our customers and make their lives a little easier every day."
What's Driving This Trend
- Convenience Lottery Campaigns
- As Circle K and Jackpocket debut a new spring lottery campaign, businesses can disrupt the lottery industry by offering convenient and innovative ways for consumers to participate in the game.
- In-store Activations
- In-store activations, like those being used to promote the convenience store lottery campaigns, offer businesses a disruptive opportunity to engage customers and increase sales by creating a memorable, immersive experience.
- Mobile Lottery Apps
- Mobile lottery apps, like Jackpocket, are disrupting the lottery industry by offering users the ability to purchase lottery tickets directly from their smartphones, making it easier than ever to play the game.
Who This Affects Most
- Retail
- Retail businesses can capitalize on convenience lottery campaigns by partnering with lottery providers to offer new and innovative ways for customers to purchase tickets and win exclusive perks.
- Marketing
- Marketing agencies can capitalize on the success of the in-store activations being used to promote the convenience store lottery campaigns by offering immersive experiences to businesses looking to engage customers and increase sales.
- Mobile App Development
- Mobile app developers can capitalize on the trend of mobile lottery apps by creating innovative and user-friendly lottery apps that offer users the ability to purchase tickets directly from their smartphones.
