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Instagram-Based TV Premieres

Adult Swim's 'Rick and Morty' Was Launched in Full on Instagram

— March 25, 2014 — Marketing
'Rick and Morty,' a new show on Adult Swim took to social media to give people a taste of what's in store. The Rick and Morty Instagram account now features 109 15-second clips of the show, which were added to the app before the pilot went live on TV. Since the whole episode was broken down into bite-sized pieces, this makes it much easier for people to like and share their favorite scenes.

The feed is organized so that you start at the top and work your way down to the bottom of the episode, which makes logical sense. However, this meant uploading everything in reverse, which was described on Facebook as a "frustrating exercise in audience engagement." Though this may be, it might have been enough to pique people's interests and then get them to watch the whole episode from start to finish once all of the uploads were added.
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