For those who have been itching to get back into a teen reality show, @SummerBreak is just what they have been waiting for. But instead of airing on MTV or other television network, it will only broadcast through social media platforms such as Twitter, Tumblr, Instagram and YouTube. A complete first, @SummerBreak is like Laguna Beach 2.0.
Following a group of SoCal teenagers as they spend their last summer together, @SummerBreak will display a 24/7 stream of tweets, photos and videos by tapping into the social feeds of nine real high school seniors. What really sets @SummerBreak apart from other similar reality shows, however, is that it will be aired in real time.
@SummerBreak is developed by AT&T, BBDO and The Chernin Group.