Compassion in World Farming (CIWF) was able to demonstrate the importance of compassionate farming practices through a giant interactive billboard in the World's First Really Live Feed campaign.
After the backlash of finding horse components in certain meat products, this campaign allows people to feel good about the food they put in their bodies as they can see the positive impact free range feeding can have. The billboard shows live video of cheerful and cuddly pigs frolicking in a field with an apple catapult in the foreground.
Through the CIWF app, Londoners were able to throw an apple to the pigs via their smartphones, and watch then the really live feed as the pigs gleefully chomp on the delicious fruit.
What Makes This Trend Stand Out
- Compassionate Farming Practices
- Opportunity for businesses to develop innovative and sustainable farming techniques that prioritize the well-being of animals.
- Interactive Advertising Billboards
- Disruptive innovation opportunity to create engaging and interactive billboards that capture the attention of consumers.
- Mobile App Engagement
- Opportunity for businesses to create mobile apps that allow users to interact with real-time experiences, enhancing engagement and brand loyalty.
Sectors Adopting This
- Agriculture/farming
- Opportunity for the agriculture industry to adopt and promote compassionate farming practices that resonate with conscious consumers.
- Advertising/marketing
- Opportunity for advertising agencies to develop interactive billboards that provide immersive experiences and capture consumer attention.
- Mobile App Development
- Opportunity for app developers to create engaging mobile applications that enable real-time interactions and enhance user engagement.
