To learn more about the booming industry of pets and the top pet trends of 2013, make sure to check out Trend Hunter's Pet Trend Report for more insight.
This year continued on with the personification of the pet -- in packaging, art, marketing and beyond. There was also a distinct preference for luxury accessories for cats and dogs ranging from bedding to toys and apparel. Most of these luxury offerings come with a very modern aesthetic that is more prevalent among the younger generations. There are no signs of slowing this expanding behemoth of an industry as many millennials and Gen X-ers wait on having kids until later in life, freeing up time and space for an animal to welcome into their homes.
SCORE
5.9 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
- Gen Alpha
- Gen Z (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
POPULARITY
Popularity 84%
Activity 84%
Freshness 8%
