These Motor Master Floor Disinfectant print ads get into the nitty gritty of dirt and grime with an unexpected and surprisingly insightful point of view.
Created by advertising agency Grey in Mexico, the new campaign includes two ads featuring the derriere's of a dog and cat. The ads adopt the perspective of the floor, something I've definitely never seen before, in order to illustrate just how much abuse it takes in each day. The cleaning campaign is completed with the copy "What is on your floor is not always on your mind."
Although the Motor Master Floor Disinfectant ads are probably not what you would choose to look at if given a choice, they undoubtedly get their message across loud and clear.