The January issue of the German version of GQ features a series of photos of 13 straight German celebrities kissing each other for a campaign entitled '#Mundpropoganda -- Gentlemen Against Homophobia.'
Mundpropoganda means "word of mouth" and it is the hope of the German GQ Editor-in-Chief José Redondo-Vega that this campaign will send a clear message against intolerance and homophobia and to show solidarity to those who are victims of homophobia. It's certainly a bold stance for a magazine which caters to traditional male issues such as cars and women, though it is good to know that GQ recognizes diversity.
Gentlemen Against Homophobia is a great campaign and adds another voice to the outcries against homophobia.
What's Driving This Trend
- Anti-homophobia Campaigns
- The rise of anti-homophobia campaigns across different industries create opportunities for inclusive ads, products and services
- Celebrity Activism
- Celebrity endorsements and activism on social issues offer new marketing channels for brands to seize.
- Diversity and Inclusion
- A push towards diversity and inclusion across industries can open up disruptive innovation opportunities for businesses that prioritize social issues.
Who This Affects Most
- Publishing
- Publishing companies can market to a wider audience and spark conversation by featuring LGBTQ+ campaigns in their magazine.
- Fashion
- Fashion brands can embrace diversity and inclusion by featuring LGBTQ+ models in their ad campaigns.
- Entertainment
- Entertainment companies can create content that promotes tolerant and inclusive values across different mediums such as films, television, and music.
