The German Issue of GQ Features Gentlemen Against Homophobia
Mesel Isaac — December 19, 2013 — Fashion
References: gq-magazin.de & huffingtonpost
The January issue of the German version of GQ features a series of photos of 13 straight German celebrities kissing each other for a campaign entitled '#Mundpropoganda -- Gentlemen Against Homophobia.'
Mundpropoganda means "word of mouth" and it is the hope of the German GQ Editor-in-Chief José Redondo-Vega that this campaign will send a clear message against intolerance and homophobia and to show solidarity to those who are victims of homophobia. It's certainly a bold stance for a magazine which caters to traditional male issues such as cars and women, though it is good to know that GQ recognizes diversity.
Gentlemen Against Homophobia is a great campaign and adds another voice to the outcries against homophobia.
Mundpropoganda means "word of mouth" and it is the hope of the German GQ Editor-in-Chief José Redondo-Vega that this campaign will send a clear message against intolerance and homophobia and to show solidarity to those who are victims of homophobia. It's certainly a bold stance for a magazine which caters to traditional male issues such as cars and women, though it is good to know that GQ recognizes diversity.
Gentlemen Against Homophobia is a great campaign and adds another voice to the outcries against homophobia.
Trend Themes
-
Anti-homophobia Campaigns — The rise of anti-homophobia campaigns across different industries create opportunities for inclusive ads, products and services
-
Celebrity Activism — Celebrity endorsements and activism on social issues offer new marketing channels for brands to seize.
-
Diversity and Inclusion — A push towards diversity and inclusion across industries can open up disruptive innovation opportunities for businesses that prioritize social issues.
Industry Implications
-
Publishing — Publishing companies can market to a wider audience and spark conversation by featuring LGBTQ+ campaigns in their magazine.
-
Fashion — Fashion brands can embrace diversity and inclusion by featuring LGBTQ+ models in their ad campaigns.
-
Entertainment — Entertainment companies can create content that promotes tolerant and inclusive values across different mediums such as films, television, and music.
5.8
Score
Popularity
Activity
Freshness
