Spotting a "keep off the grass" sign in a public park can sometimes be off-putting, but necessary to keep the grass looking pristine and well-kept. The 'Nature's Playground' campaign by National Trust takes the complete opposite approach.
England's National Trust is devoted to protecting buildings with historical significance, wildlife and parks. With the help of design agency 'Click Design,' National Trust set up signs which encourage walking on the grass, touching nature and pointing out great spots to sit down.
Certain images and emphasis on text makes the signs initially appear like they are deterring this kind of behavior. But upon closer inspection, the friendly, brightly-colored signs are a nice play on getting people to interact with nature and to enjoy it without feeling like they are in a strict museum setting.
What Makes This Trend Stand Out
- Interactive Park Signs
- Opportunity for creating interactive park signs that encourage people to engage with nature and explore parks.
- Gamification of Nature
- Potential for gamifying the experience of nature to make it more engaging and enjoyable for visitors.
- Engaging Conservation Campaigns
- Creating conservation campaigns that use humor and interactive elements to encourage public participation and awareness.
Sectors Adopting This
- Design Agencies
- Design agencies can innovate by creating interactive and visually engaging signage for parks and public spaces.
- Tourism and Hospitality
- Opportunity for the tourism and hospitality industry to incorporate interactive and gamified nature experiences for visitors.
- Nonprofit Organizations
- Nonprofit organizations can develop interactive conservation campaigns that promote public engagement and awareness.
