Awareness-Raising Reflective Artwork

'The Lost Lakes' Spreads an Environmental Message in Beijing

These reflective large scale art installations represent China's 240 lost lakes that disappeared in the past 40 years due to climate change.

Placed strategically around the city of Beijing, 'The Lost Lakes' project was brought in by a team at Grey Group China. China's development in industrialization and urbanization led to wide-scale pollution, severe droughts and water shortages. The environmental damage is to the extent that most Beijing natives have never seen a lake before. The pool-like pieces are designed to reflect the beauty of the city and to slow down city people, so they can take a moment to reflect literally and figuratively. Each mirror is unique, durable and easy to restore. The project required 15 craftsmen over six weeks to complete.



Photo Credits: designboom

Climate Change Awareness
Creating large-scale reflective art installations to raise awareness about climate change and its impact on natural resources and ecosystems.
Environmental Damage Mitigation
Developing innovative solutions to address the environmental damage caused by industrialization and urbanization, such as pollution, droughts, and water shortages.
Artistic Urban Interventions
Bringing art installations to urban environments to create moments of pause and reflection, encouraging people to appreciate the beauty of their surroundings and take action to protect the environment.

Industries Being Reshaped

Art and Design
Collaborating with artists and designers to create impactful artwork that raises awareness and promotes dialogue about environmental issues.
Environmental Conservation
Fostering innovative approaches and technologies to mitigate the effects of environmental damage and promote sustainable practices.
Urban Planning and Development
Incorporating artistic interventions into urban planning to create more livable and sustainable cities that prioritize environmental protection and community well-being.
SCORE
2.8 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 26%
Activity 49%
Freshness 8%

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