For 2013's World Health Day, health insurance firm Unimed commissioned a heart-stopping print advertisement. With the text "your heart is whatever you let inside," the ad shows a large heart being flooded with many common stressors of everyday life. The purpose of this ad is to raise awareness for hypertension prevention.
Drawn inside the heart are items representing unhealthy pastimes such as smoking and eating junk food. In addition, things like stress are represented through a person working at their desk and a long line of traffic. All of these items are jammed into the heart through clogged up arteries. The implication behind this scene is that unhealthy activities combined with liberal amounts of salt and stress can lead to hypertension.
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