The Amnesty International Arms Trade ad campaign may liken the industry to natural disasters that sweep through cities and countries only to leave devastation in their wake. But unlike tsunamis and tornados, which are acts of Mother Nature and are virtually unstoppable, the arms trade can be managed if the effort is put in.
Created by the TBWA ad agency branch based in Paris, France, the Amnesty International Arms Trade campaign depicts just how out of control the industry really is. By doing so, it strengthens its plea to create an arms treaty. Art directed by Mohamed Bareche with creative direction by Eric Holden, Rémi Noël and Philippe Simonet, the Amnesty International Arms Trade campaign is powerful and imaginative, which will catch anyone's attention.